Soelae came to life in June 2023 when founder, Shacaari, discovered an unexpected spark of confidence during her first trip to Mexico. A true cool girl at heart, she had always imagined a world where house clothes could carry the same power and statement as what we wear outside. Immersed in the creative world, she fused her love for charm, modern edge, with a sprinkle of sportswear ease, and luxury detail to birth Soelae Intimates.

Rooted in Fashion and the unapologetic energy of a bad gyal, Soelae embraces the chic, versatile, boss babe who values sensuality, creativity and fun. For Shacaari, becoming a woman revealed a truth: how our home life sets the tone for how we conquer the world. With that, Soelae became a movement that honors natural bodies, celebrates sexiness in its purest form, and empowers women to feel bold, free, and unstoppable.

At Soelae, we are not just designing clothes, we’re creating space for women to express imagination, play, and power. Each piece is a statement of confidence, crafted for women who know their worth and refuse to shrink their shine. Our mission is clear: to champion self-expression, celebrate sensuality, and build a world where women live without restraints.

Join us in redefining loungewear as foundational, where every woman feels seen, sexy, and unstoppable — at home and beyond. Welcome to Soelae: the it girl aesthetic, reimagined.